This happens because business owners only focus on sales problems.
Three things must be considered for a business to be sustainable and grow: marketing strategy, product quality that meets market needs, and profit from the offered product or service.
These three things require consumer data for accurate decision-making.
However, how to create market research that is comprehensive, valid, and fits the company's budget?
Learn how to develop a marketing strategy based on research; data collection, analysis, and how to gain insights from independent or DIY (Do It Yourself) research.
This class also provides questionnaire templates that you can use directly.
How can we keep our product relevant in the long term?"
Drawing inspiration from the product launching strategies of well-known brands and multinational companies such as Mitsubishi and Google to ensure the product you launch is appropriate and appealing to the market.
Material Details:
• Fundamental Product Launching Test: Why and what new product research needs to be done
• When to use quantitative and qualitative tests
• Step-by-step guide to conducting quantitative and qualitative product launching tests
• How to investigate the performance of a launched product
• Case study: Insights and implementation of strategies in various types of businesses